Marketing Currents - Business and Marketing Current Events

McDonald’s partners with singer J. Balvin for celebrity meal

The Big Mac might be McDonald’s most famous item, but a lot of people don’t know much about it. Check out the history of the fast-food chain’s beloved burger.

McDonald’s is loving celebrity partnerships.

Click here to read the story from foxbusiness.com.

Discussion Questions:

  1. What is celebrity endorsement?
  2. Why do brands like McDonald’s pay celebrities to promote their products?
  3. How do you think brands determine which celebrities to partner with?
  4. Why do you think McDonald’s chose to partner with J. Balvin?
  5. Do you think McDonald’s will partner with another celebrity as part of this marketing campaign? Why or why not?
  6. If you were McDonald’s, who would you choose to partner with next?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.