McDonald’s hopes deals like 50-cent double cheeseburgers beef up sales on its mobile app

Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app.

Click here to read the story at cnbc.com.

Discussion Questions:

1. What is digital marketing?
2. Describe McDonald’s digital marketing strategy.
3. Why are mobile apps important to businesses and brands like McDonald’s?
4. Why is McDonald’s trying to drive customers to its app?
5. What is a loyalty program?
6. Why do you think McDonald’s has enjoyed so much success with their loyalty program?
7. What is influencer marketing?
8. How is McDonald’s using influencer marketing to encourage customers to use their app?
9. What is promotion?
10. What are the different types of promotion?
11. What type of promotion might best describe McDonald’s 50-cent double cheeseburgers offer on the mobile app?
12. How might this campaign help McDonald’s to increase sales?