Marketing Currents - Business and Marketing Current Events

Lyft Works With P&G To Convince Riders They’re Getting Into A Clean Machine

Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program.

Click here to read the story from mediapost.com.

Discussion Questions:

  1. What is product positioning?
  2. Why do you think positioning is important to both Procter & Gamble and Lyft?
  3. Based on information from this story, how would you describe P&G’s positioning strategy? What about Lyft?
  4. What is partnership?
  5. How might P&G benefit from this partnership? Lyft?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.