Marketing Currents - Business and Marketing Current Events

Lululemon is throwing in the towel on Mirror

Lululemon is calling it quits on Mirror. And it’s tagging Peloton for help parachuting out of connected fitness.

Click here to read the story at theverge.com.

Discussion Questions:

  1. What is a brand?
  2. What type of business is Lululemon?
  3. How would you describe the Lululemon brand?
  4. What is “connected fitness”?
  5. What type of business is Peloton?
  6. What is rebranding?
  7. How would you describe the Peloton brand? Is it a technology brand? A fitness brand?
  8. Why do you think Peloton chose to rebrand earlier this year?
  9. What was the Lululemon “Mirror” product?
  10. Why do you think they originally purchased “Mirror”?
  11. Why do you think they are discontinuing the product and its streaming service?
  12. Based on information from this news story, describe the partnership between Lululemon and Peloton.
  13. Why do you think Lululemon decided to partner with Peloton?
  14. How might Peloton benefit from the partnership?
  15. Why is it important that both brands benefit from the partnership?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.