The Consumer Electronics Show (CES) is the world’s premier consumer tech trade show, a melting pot of cool innovations, marketing hype, and futuristic visions. Every year, CES becomes a battleground for emerging technologies and a showcase for the next big thing.
Click here to read the story at thedrum.com.
Discussion Questions:
- What is the CES?
- What is a trade show?
- Why do businesses set up exhibits at trade shows?
- What is event marketing?
- How might CES or any other trade show represent an example of event marketing?
- What types of businesses might benefit from a presence at CES?
- What is innovation?
- How does CES allow for marketers to showcase innovation?
- This news story predicts four major themes for this year’s CES trade show. What are they?
