Marketing Currents - Business and Marketing Current Events

Kraft Is Asking McDonald’s to Add Mac & Cheese to the Big Mac 

Kraft is looking to add its Mac & Cheese to the infamous Big Mac, and the brand has launched a nationwide call-to-action in order to make its way onto the McDonald’s menu. 

Click here to read the story at thrillist.com.

Discussion Questions:

  1. What is a marketing stunt?
  2. Why would Kraft say they want McDonald’s to add Mac & Cheese to the Big Mac?
  3. Do you think Kraft really wants this to happen or is this just a marketing stunt?
  4. What is brand collaboration?
  5. Why do brands collaborate?
  6. Do you think the two brands will collaborate on a Mac & Cheese Big Mac promotion?
  7. Should they? Why or why not?
  8. What is digital marketing?
  9. What is a microsite?
  10. How is Kraft utilizing social and digital marketing as part of this campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.