Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components.
Click here to read the story at chainstoreage.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- What are sweepstakes?
- Describe the Kohl’s sweepstakes promotion referenced in this news story.
- What are Kohl’s rewards?
- How does Kohl’s Rewards help the company to build brand loyalty?
- Why do businesses and brands engage in promotion?
- What is an “omnichannel” marketing campaign?
- Describe this Kohl’s campaign based on what you learned reading this story.
- Why is TikTok important to this campaign?
- How is Kohl’s marketing on Pinterest?
- What is AR?
- How does AR boost levels of consumer engagement?
- What is the metaverse?
- Why would Kohl’s be interested in marketing in the metaverse?
