Marketing Currents - Business and Marketing Current Events

KFC ‘pressing pause’ on famous slogan as ‘finger lickin” is bad idea during pandemic

KFC’s chicken may be finger lickin’ good, but since licking your fingers might not be the best idea during a global pandemic, the company has decided to temporarily suspend using its famous tagline. On Monday, KFC, which is owned by Yum! Brands, announced that it is “pressing pause” on its “finger lickin’ good” tagline since it “doesn’t feel quite right” at this point in time.

Click here to read the story from today.com.

Discussion Questions:

  1. What is branding?
  2. How do slogans and taglines help with a company’s branding efforts?
  3. What is publicity?
  4. How do you think the consequences of negative publicity might have influenced KFC’s decision to temporarily retire the “Finger Lickin’ Good” tagline?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.