Americans are spending more money on food than they have in 30 years, and Kellogg’s CEO Gary Pilnick has a solution: Eat cereal for dinner. The suggestion, made by Pilnick during a TV interview last week, gained widespread attention, dividing the internet.
Click here to read the story at cbsnews.com.
Discussion Questions:
- What is inflation?
- How has inflation impacted the prices on the goods and services we buy every day?
- While inflation has slowed, food prices continue to rise. How does that happen?
- According to this story, what is the CEO of Kellogg’s suggesting as a way to ease the pressure of high food prices?
- What is positioning?
- How do you think Kellogg’s CEO is trying to position its cereal brands with that statement?
- What do you think he hoped to accomplish by suggesting consumers eat cereal as a way to save money on meals?
- According to this story, by how much has the price of breakfast cereal increased since 2021?
- What is publicity?
- Is all publicity good? Why or why not?
- What type of publicity did Mr. Pilnick’s comments generate, according to this story?