To commemorate Kansas Day, Kansas Tourism has released a new video inviting audiences to reclaim their vacation in Kansas.
Click here to read the story at kansascommerce.gov.
Discussion Questions:
- What is destination marketing?
- Why is tourism important to some areas?
- Why do you think those areas create marketing campaigns?
- Can you think of any examples of destination marketing campaigns?
- What was the destination and where did you see the marketing?
- Based on what you learned in this news story, describe this destination campaign from Kansas Tourism.
- What do you think makes an effective destination marketing campaign?
- What is positioning?
- What are some different ways a destination marketer might position its location to encourage tourists to visit?
- How is Kansas positioning itself as a destination?
- Why do you think that might be its positioning strategy?
