Jimmy John’s on Tuesday became the latest restaurant chain to invite guests to interact with the brand in the metaverse.
Click here to read the story at nrn.com.
Discussion Questions:
- What is the metaverse?
- Why are brands interested in the metaverse?
- Can you think of any other examples of brands that you have seen that are expirimenting with the metaverse?
- What is promotion?
- Why do brands engage in promotion?
- What does it mean when a promotion is offered for a limited time? What type of promotion do you think that might be?
- Based on information from this story, describe the latest promotion from Jimmy John’s.
- What is brand loyalty?
- What is the “sandwich army” and how might that help Jimmy John’s to build brand loyalty?
- What is digital marketing?
- Why is digital marketing important to Jimmy John’s?
- How might this promotion illustrate the concept of digital marketing?
- What is consumer engagement?
- Why do you think Jimmy John’s would consider adding a virtual “metasandwich” to the company’s real life menu?
- How do you think this promotion will help Jimmy John’s to drive consumer engagement?
