Marketing Currents - Business and Marketing Current Events

Impossible Foods eyes meat eaters in first national ad push

Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown.

Click here to read the story at marketingdive.com.

Discussion Questions:

  1. What is a target market?
  2. Why do you think Impossible Foods would target meat eaters?
  3. What is advertising?
  4. Why do companies advertise?
  5. What are the different forms of advertising?
  6. According to information from this news story, what type of advertising is Impossible Foods focusing on for this campaign? Why do you think that might be?
  7. What is a tagline?
  8. What is the tagline for this campaign?
  9. Why do you think Impossible Foods chose this tagline?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Marketing Currents Home
Competitive Edge Home

SEARCH MARKETING CURRENTS:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

RECENT POSTS

POST CATEGORIES

TAGS

EntrepreneurshipFashion MarketingFood and Restaurant MarketingHospitality, Travel and TourismManagement and LeadershipMC Videos

MARKETING CURRENTS ARCHIVE

FOLLOW SCC

Picture of Chris Lindauer

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.