Marketing Currents - Business and Marketing Current Events

IHOP lets bacon ‘speak for itself’ on Clubhouse

Anyone — or anything — can speak on Clubhouse now. Even meat.

IHOP is making its debut on the audio-only app by serving up the sounds of bacon cooking all day long on Tuesday via @IHOPofficial on Clubhouse.

Click here to read the story at campaignlive.com.

Discussion Questions:

  1. What is Clubhouse?
  2. How is Clubhouse different from other social media platforms?
  3. Why would brands want to have a presence on Clubhouse?
  4. What are the advantages to marketing on Clubhouse? What are the limitations of the platform?
  5. What is publicity?
  6. What is a marketing/publicity stunt and why do brands engage in that sort of activity?
  7. Based on information from this story, describe this IHOP promotion.
  8. What do you think IHOP hopes to accomplish with this promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.