Marketing Currents - Business and Marketing Current Events

How bad are supply chains? Costco is renting ships

Costco, home of the ultimate big box store, is not mincing words about what it’s like to run a consumer business in the middle of a pandemic.

Click here to read the story at cnn.com.

Discussion Questions:

  1. What is supply chain?
  2. Why is the supply chain important to a business?
  3. Why is the supply chain important to the economy?
  4. Why do you think the supply chain is currently disrupted?
  5. How have disruptions in the supply chain impacted companies like Costco?
  6. How could these disruptions impact sales around the holidays? Why is that important to companies like Costco?
  7. According to information from this story, what are some big box retailers like Costco, Ikea and Walmart doing to manage issues with the supply chain?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.