Marketing Currents - Business and Marketing Current Events

DJ Khaled is letting you stay in his shoe closet for $11 a night on Airbnb

If the shoe fits, stay right inside of it! 

DJ Khaled is unlocking one of his most treasured rooms — his shoe closet. 

Click here to read the story at nypost.com.

Discussion Questions:

  1. What is a marketing stunt?
  2. Why do you think businesses and brands engage in marketing stunts?
  3. What is publicity?
  4. How do marketing stunts help businesses and brands to generate publicity?
  5. Why is that important?
  6. What is influencer marketing?
  7. Based on what you learned from this news story, describe Airbnb’s marketing stunt.
  8. Why do you think Airbnb enlisted the help of DJ Khaled for this stunt?
  9. Is this an example of influencer marketing?
  10. What do you think Airbnb hopes to accomplish with this stunt?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.