Marketing Currents - Business and Marketing Current Events

Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022

Digital-first pet insurance provider Spot Pet Insurance is leveraging Cameo for Business to launch an A-list celebrity-powered digital marketing campaign for 2022.

Click here to read the story at prnewswire.com.

Discussion Questions:

  1. Who is Spot Pet Insurance?
  2. Why is marketing important to a business like Spot Pet?
  3. What is digital marketing?
  4. Based on information from this news story, describe this digital marketing campaign from Spot Pet.
  5. What is product endorsement?
  6. What is an “A-list” celebrity?
  7. Why would Spot Pet Insurance want to use “A-list” celebrities as part of this campaign?
  8. What is Cameo?
  9. How might other brands be able to use Cameo to help promote their products and services?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.