Cup Noodles’ new flavor tastes like egg, sausage and maple syrup pancakes

If you have had ramen for breakfast (I still think about a bacon and buttered toast version I had at a brunch spot in Brooklyn), you probably haven’t experienced it like this. Cup Noodles, the classic instant ramen brand that comes in its own convenient container, is releasing a new Breakfast flavor.

Click here to read the story at cnbc.com.

Discussion Questions:

1. What is product management?
2. What is a product life cycle?
3. At what stage of the life cycle is the new flavor of Cup Noodles’ ramen?
4. Why do you think Cup Noodles would introduce a breakfast flavor?
5. Do you think the new flavor will be popular? Why or why not?
6. What is distribution?
7. Why is distribution important?
8. What is exclusive distribution?
9. How might Cup Noodles’ benefit from an exclusive distribution partnership with Walmart for the new flavor?
10. How might Walmart benefit from the partnership?