New campaign “Vanlightenment” for the Chrysler Pacifica and Pacifica Hybrid spans television, digital and social media, including Chrysler brand’s Facebook, Twitter and Instagram channels.
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Discussion Questions:
- What is advertising?
- What are the various advertising channels?
- What is a marketing campaign?
- Why do you think Chrysler is launching a marketing campaign?
- Which models of the brand’s vehicles are featured in the campaign?
- What is a “multimedia” marketing campaign?
- What advertising channels will Chrysler be using for this campaign?
- How do you think they decided on those ad channels?
- What is social media marketing?
- Why do you think social was included as part of Chrysler’s campaign?
- What is the name of the campaign?
- What message do you think they hope to communicate to customers with that tagline?
- How might that represent the concept of positioning?
- Why is positioning important to a brand like Chrysler?
- What is a target market?
- Who might represent Chrysler’s target market for this campaign?
- Why might they be targeting that particular consumer group?
