Caviar on Pringles?
Yes, it is a thing, and you can thank the “Real Housewives of New York City.”
Click here to read the story at al.com.
Discussion Questions:
- What is publicity?
- What is a publicity stunt?
- Why do businesses and brands engage in publicity stunts?
- What is a collaboration?
- Why do brands collaborate?
- Which brand is Pringles collaborating with for this publicity stunt?
- What do you think they hope to accomplish with the launch of Caviar topped Pringles?
- Do you think the goal is to sell a lot of product? Why or why not?
- What are the three Caviar Co. x Pringles options available?
- What are the price points for the three different options?
- Why do you think the three chip options cost so much money?
- What is entertainment marketing?
- Why would Pringles want to launch a promotion tied to “Real Housewives of New York City”?
- How did TikTok influence this collaboration?
- Do you think Pringles will successfully reach their marketing goals with this publicity stunt? Why or why not?
