Calling all jean lovers! American Eagle and e.l.f Cosmetics’ new partnership is what denim dreams are made of.
Click here to read the story at people.com.
Discussion Questions:
- What is a brand?
- What is a brand collaboration?
- Why do brands collaborate?
- Why do you think American Eagle would partner with e.l.f Cosmetics?
- Why do you think e.l.f would partner with AE?
- What is a marketing campaign?
- Why do businesses and brands invest in marketing campaigns?
- What is the name of the marketing campaign for this new line from American Eagle and e.l.f Cosmetics?
- What do you think the goal of the campaign might be?
- What is promotion?
- What type of promotion might be represented by a sweepstakes?
- What sweepstakes offer is part of this campaign?
- What is a target market?
- According to this story, who is being targeted with this campaign?
- Why might that demographic represent the target audience for this campaign?
