Why sip on an ice cream float when you can eat it by the half-gallon?
Click here to read the story at people.com.
Discussion Questions:
- What is branding?
- What is co-branding?
- Why do businesses and brands collaborate on co-branded projects?
- How might Blue Bell benefit from this partnership?
- How might Dr Pepper benefit?
- What do you think each brand hopes to accomplish through the partnership?
- What is an industry trend?
- Why do you think brand collaborations are such a popular marketing trend?
- What is social media marketing?
- According to this story, Blue Bell Creameries teased the new flavor on social media. Which platform did they use?
- Why do you think they chose that particular platform?
- What is “place” as it relates to the marketing mix?
- Why is the new flavor only available in roughly half the states in the United States?
- How might that represent an example of the concept of place?
