Marketing Currents - Business and Marketing Current Events

Applebee’s launches one year of weekly date night passes for $200

Just in time for Valentine’s Day, Applebee’s is launching a new “Date Night Pass” for $200 that includes up to $30 in food per week for a year.

Click here to read the story at foxbusiness.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different types of promotion?
  3. Describe this promotion from Applebee’s, based on what you learned from this news story.
  4. What type of promotion is this?
  5. What is price?
  6. How do you think Applebee’s determined the $200 price point?
  7. What is brand loyalty?
  8. How might this promotion help Applebee’s to build brand loyalty?
  9. What is positioning?
  10. How might Applebee’s be positioning the brand with a “Date Night” type of promotion?
  11. Why is that important?
  12. Why do you think they chose to launch this promotion just before Valentine’s Day?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.