Marketing Currents - Business and Marketing Current Events

Amazon’s latest stunt is beaming a new Prime Video sci-fi show into outer space

Amazon tried a novel marketing strategy to get more eyeballs (or eyestalks) on a new Prime Video show: it beamed the first episode of sci-fi series Night Sky out of Earth’s atmosphere.

Click here to read the story at Engadget.com.

Discussion Questions:

  1. What is publicity?
  2. What is a marketing stunt?
  3. Why do brands engage in marketing stunts?
  4. Based on information from this story, describe the latest stunt from Amazon.
  5. What is Prime Video promoting?
  6. What do you think Amazon hopes to accomplish with the stunt?
  7. In your opinion, is the introduction of a stunt like this more effective for generating publicity than traditional advertising? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.