The so-called “everything store” is looking to go “anywhere.”
Click here to read the story at geekwire.com.
Discussion Questions:
- What is “place” as it relates to the marketing mix?
- What is digital marketing?
- Why is digital marketing important to most businesses and brands?
- What are some different forms of digital marketing?
- What is AR?
- What is consumer engagement?
- How do you think digital marketing (and AR) strategies help to elevate levels of consumer engagement?
- What is ‘Amazon Anywhere’ and how might it illustrate the concept of digital marketing?
- How might it illustrate the concept of “place”?
- According to this story, what is the goal of ‘Amazon Anywhere’?
- What is “Peridot”?
- What is merchandising?
- Why is merchandising important to the makers of Peridot?
- How might ‘Amazon Anywhere’ help to boost Peridot-related merchandise sales?
