Marketing Currents - Business and Marketing Current Events

Airbnb unveils “biggest change…in a decade” with castle, treehouse categories

In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties.

Click here to read the story at axios.com.

Discussion Questions:

  1. Why is summer an important time of year to Airbnb?
  2. What is digital marketing?
  3. Why is a sound digital marketing strategy important to Airbnb?
  4. Why do you think they introduced a new website?
  5. What are three new features the website will offer?
  6. How might those features help Airbnb to connect with more customers and boost sales?
  7. What is “overtourism” (as described in this news story)?
  8. In your opinion, will this be an effective strategy for Airbnb? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.