Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity.
Click here to read the story at thedrum.com.
Discussion Questions:
- What is advertising?
- Why do businesses and brands advertise?
- What are five examples of advertising channels?
- What is OOH?
- Why might a business or brand invest in OOH advertising?
- What does it mean for something to go viral in marketing?
- What was the “viral billboards craze” as referenced in the headline of this news story?
- Can marketers control whether an ad or other content goes viral?
- How does a business or brand benefit when content goes viral?
- Aside from billboards, what are some other examples of OOH advertising?
- Can you think of an example of an OOH advertisement that caught your attention? What was the business or brand and what were they advertising?
