American Eagle Outfitters, Inc. (NYSE: AEO) announced today the evolution of #AerieREAL focused on sharing positive messages across feeds to help create a safe and happy place for content consumption–extinguishing the negative impact of social media.
Click here to read the story at businesswire.com.
Discussion Questions:
- What are brand values?
- What is brand image?
- How do brand values impact brand image?
- Why is brand image important to a company like Aerie?
- What is positioning?
- Based on information from this story, how would you describe Aerie’s positioning strategy?
- What is a brand ambassador?
- What is influencer marketing?
- Why are influencers important to Aerie’s marketing?
- Why is social media an important part of this Aerie campaign?
- Why are hashtags an important component of a social media marketing strategy?
- What hashtag is Aerie using for this campaign?
- How might that represent its positioning strategy?
- What do you think Aerie hopes to accomplish with this marketing campaign?
