Frozen pizza brand Red Baron has today dished out a cheesy promotion that pokes light fun at Netflix’s recent crackdown on password sharing.
Click here to read the story at thedrum.com.
Discussion Questions:
- What is advertising?
- What is publicity?
- Are advertising and publicity the same thing? Why or why not?
- Why do brands advertise?
- How would you describe the publicity surrounding Netflix and their decision to crack down on password sharing?
- Who is Red Baron? What type of company are they?
- How would you describe Red Baron’s brand?
- How is Red Baron trying to capitalize on that publicity?
- What is the difference between paid and earned advertising?
- Which best describes this campaign from Red Baron?
- Do you think there might be a risk associated with that strategy? Why or why not?
- What message are they trying to communicate to consumers?
- Why do you think they are trying to communicate that message?
