As more than a million soccer fans are expected to visit Qatar during the FIFA World Cup, an array of brands and tech companies are hoping to score points far beyond the Middle East in various parts of the metaverse.
Click here to read the story at digiday.com.
Discussion Questions:
- What is digital marketing?
- What is Web3?
- What is the metaverse?
- What are NFTs?
- How might NFTs, Web3 and the metaverse represent digital marketing opportunities for brands?
- Based on information from this story, describe some of the digital marketing activations taking place during this year’s World Cup.
- What is international marketing?
- How might digital marketing strategies provide opportunities to reach international consumers?
- What is market research?
- What information did Kantar discover through their market research that might be relevant to business or brands considering marketing activities at the World Cup?