Competitive Edge - Sports & Entertainment Marketing News

Louisville restaurants prepare for the Kentucky Derby influx

It’s been about 10 years since I transplanted to Louisville from Northwest Ohio and what I can tell you about my “newish” city is this – few things matter more here than the Kentucky Derby.

Click here to read the story at nrn.com.

Discussion Questions:

  1. What is economic impact?
  2. How is economic impact typically measured?
  3. When is an economic impact study conducted?
  4. What is a mega event?
  5. How do mega events like the Kentucky Derby impact local economies?
  6. What are “direct effects” as it relates to economic impact?
  7. What are “indirect effects”?
  8. What is one example of a direct effect on the Louisville area economy during the Kentucky Derby?
  9. What is one example of an indirect effect on the Louisville area economy during the Kentucky Derby?
  10. According to this story, what types of businesses see the greatest impact? Why do you think that is?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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