Marketing Currents - Business and Marketing Current Events

Looking beyond the CES hype to focus on true marketing innovations

The Consumer Electronics Show (CES) is the world’s premier consumer tech trade show, a melting pot of cool innovations, marketing hype, and futuristic visions. Every year, CES becomes a battleground for emerging technologies and a showcase for the next big thing.

Click here to read the story at thedrum.com.

Discussion Questions:

  1. What is the CES?
  2. What is a trade show?
  3. Why do businesses set up exhibits at trade shows?
  4. What is event marketing?
  5. How might CES or any other trade show represent an example of event marketing?
  6. What types of businesses might benefit from a presence at CES?
  7. What is innovation?
  8. How does CES allow for marketers to showcase innovation?
  9. This news story predicts four major themes for this year’s CES trade show. What are they?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.