The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano.
Click here to read the story at adweek.com.
Discussion Questions:
- What is promotion?
- What are the different forms of promotion?
- What from of promotion best describes this one from Little Caesars and Pepsi?
- What is sponsorship?
- What is sponsorship activation?
- How might this promotion illustrate the concept of sponsorship activation?
- Why do you think Little Caesars and Pepsi invested in a NHL sponsorship?
- What do you think Little Caesars and Pepsi hope to accomplish with this promotion?