A select number of brands meet or exceed consumers’ expectations to such an extent that they are able convert market-share and loyalty into category and market dominance.
Click here to read the story at chainstoreage.com.
Discussion Questions:
- What is brand loyalty?
- Why is brand loyalty important?
- According to this story, what happens when a brand meets or exceeds customer expectations?
- What other factors might influence brand loyalty?
- Are you loyal to any specific brands? If so, which ones?
- If not, why do you think you aren’t loyal to a specific brand?
- What can brands do to earn your loyalty in the future?
- According to this story, what are five examples of brands that are leaders in brand loyalty?
