Marketing Currents - Business and Marketing Current Events

Krispy Kreme free donuts: Here’s how graduating seniors get a ‘Graduate Dozen’ Thursday

Graduates, Thursday is your day.

It may not be graduation day, but it’s a chance for graduating high school and college seniors to get a dozen doughnuts for free at Krispy Kreme, no purchase necessary and while supplies last.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. What type of promotion best describes Krispy Kreme giving away free doughnuts to graduating seniors?
  4. Why would Krispy Kreme give away free doughnuts? What do you think Krispy Kreme hopes to accomplish with this promotion?
  5. In your opinion, will this promotion be successful? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.