Marketing Currents - Business and Marketing Current Events

Kraft Debuts Hot Pink Mac and Cheese for Valentine’s Day — and It Tastes Like Candy

This Valentine’s Day, Kraft is introducing a new mac and cheese that is sweet to say the least.

Forget chocolate or strawberries, Kraft is spreading the love with candy-flavored mac and cheese.

Click here to read the story at people.com.

Discussion Questions:

  1. What is seasonal marketing?
  2. How might this story represent an example of seasonal marketing?
  3. What is promotion?
  4. What is publicity?
  5. Why do you think Kraft is introducing the new flavor of mac and cheese?
  6. Why do you think “Hot Pink Mac and Cheese” is only available for a short period of time?
  7. How might this promotion help to generate publicity for Kraft?
  8. How might Kraft benefit from that publicity?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.