Who wants a big bowl of “chocolatey crispy deliciousness” for breakfast?
Click here to read the story at cnn.com.
Discussion Questions:
- What is a brand?
- What is brand extension?
- How might this story represent an example of brand extension?
- Why would a brand be interested in a brand extension?
- What risks might be associated with that strategy?
- What is a product life cycle?
- At what stage of the product life cycle is Kit Kat Cereal?
- What challenges might General Mills face as they promote the new product?
- What is a target market?
- Who might represent the target market for the new Kit Kat Cereal?
- How would you promote the new product if you were putting together a marketing campaign intended to reach that target market? Be prepared to share your ideas in class.
