Marketing Currents - Business and Marketing Current Events

KFC resurrects ‘finger lickin’ good’ tagline

KFC is bringing back its popular ‘It’s finger lickin’ good’ tagline for the first time since dropping it last year.

The line was temporarily withdrawn as the brand decided it was “inappropriate” to encourage finger licking in the middle of a pandemic asit breached hygiene advice.

Click here to read the story at marketingweek.com.

Discussion Questions:

  1. What is a tagline?
  2. Why do brands use taglines in advertising?
  3. Do you think all marketing campaigns need a tagline? Why or why not?
  4. Why do you think KFC dropped the “It’s finger lickin’ good” tagline last year?
  5. Why do you think they decided to bring that tagline back?
  6. Do you think that was a smart strategy for KFC? Why or why not? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.