Marketing Currents - Business and Marketing Current Events

KFC just rolled out a new menu item to attract a younger crowd

KFC is trying out a new type of chicken nugget in an effort to attract younger consumers. 

Click here to read the story at cnn.com.

Discussion Topics:

  1. What is market segmentation?
  2. What are the various ways a business can segment a market?
  3. What is a target market?
  4. Who represents KFC’s target audience (based on information from this news story)?
  5. What is the new menu item KFC is introducing?
  6. How might that new menu item help KFC to reach a younger group of customers?
  7. Why is that demographic important to KFC?
  8. In your opinion, will the new menu item be popular with a younger demographic? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.