There are a lot of stakeholders that the PGA Tour and commissioner Jay Monahan must keep happy. These days, doing so has felt a bit like a game of Whac-A-Mole. Take care of one thing and suddenly the next needs addressing.
Click here to read the story at golf.com.
Discussion Questions:
- What is sponsorship?
- Why is it important to the PGA Tour?
- What type of consumer might a sponsorship with the PGA Tour help a sponsoring brand to reach?
- What types of businesses might benefit most from a sponsorship of the PGA Tour?
- What is fulfillment?
- Why is it an important component of the sales process?
- What is ROI?
- How do sponsors measure their ROI from sponsoring PGA Tour events, and what metrics might be most important to them?
- Which sponsor recently aired its frustration with the state of men’s professional golf, according to this news story?
- Why are they frustrated?
- Why might they (and other sponsors) continue to support the PGA Tour despite the current uncertainties and challenges?
- How can the PGA Tour better address sponsor concerns to ensure their continued support and investment?