Marketing Currents - Business and Marketing Current Events

Justin Bieber teases Crocs collaboration with cryptic Instagram post

Justin Bieber may be the next celebrity to put out a collaboration with Crocs.

The pop star shared a photo of a pair of Crocs floating in a swimming pool with the caption “Soon” on Thursday. The Colorado-based footwear maker replied to the post with a green heart emoji.

Click here to read the story from foxbusiness.com.

Discussion Questions:

  1. What is celebrity endorsement?
  2. Why would Crocs want Justin Bieber to endorse their products?
  3. Why do you think Justin Bieber just teased an image of Crocs rather than announcing that he partnered with Crocs?
  4. How might social media help a brand reach consumers?
  5. How do you think brands determine which social media platforms to use to reach consumers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.