Once celebrated as a pioneer with its single-serve coffee pods, the future of the popular Keurig platform is increasingly built around its ability to replicate an array of coffeehouse-style drinks for a demanding consumer.
Click here to read the story at fooddive.com.
Discussion Questions:
- What is innovation?
- How did Keurig innovate in the coffee industry?
- What is acquisition?
- Why did Dr Pepper acquire Keurig?
- According to this story, what is one challenge for Keurig as the brand matures?
- What is competition?
- With a new innovation, competition is typically limited (or even non-existent). If the innovation is successful, competitors will enter the market. Has that happened with Keurig coffee makers?
- What can Keurig do to stay ahead of the competition?
- What is differentiation?
- Price can provide a differentiation opportunity. How has it provided Keurig with a differentiation point?
