Whenever readers ask how a game from another sport — even much-anticipated events such as a Red Sox postseason game or a Celtics or Bruins season opener, for recent examples — fared against a Patriots broadcast in the Nielsen ratings, I try to offer one particular reminder:
NFL games are so far ahead of other sports in viewership that there is really no comparison to be made at all.
Click here to read the story at bostonglobe.com.
Discussion Questions:
- What are broadcast rights?
- What makes broadcast rights to live sports so valuable?
- What are TV ratings?
- Why are TV ratings important to broadcast companies?
- Why are ratings important to leagues like the NFL?
- Why are ratings important to advertisers?
- According to this story, NFL TV ratings are in a league of their own. What does that mean?
- How do you think the higher ratings for NFL have impacted how much they command for the sale of broadcast rights?