Marketing Currents - Business and Marketing Current Events

Hulu Campaign Aimed At Putting Disney Service At Center Of Streaming

In a bid to stand out in a crowded streaming landscape, one of the pioneers has refreshed its design and the way it invites viewers and advertisers to engage with it.

Hulu, long a joint venture among multiple media companies but controlled by Disney since 2019, said it was ushering in “One Hulu,” a new “cross functional design system.”

Click here to read the story at deadline.com.

Discussion Questions:

  1. What is competition?
  2. Who might represent Hulu’s competition?
  3. What is the difference between direct competition and indirect competition?
  4. Based on information from this story, describe Hulu’s new marketing strategy?
  5. How might Hulu’s new marketing strategy help the brand to stand out among competitors?
  6. What is advertising?
  7. Why do companies advertise?
  8. Why is advertising important to Hulu?
  9. How might this new strategy help Hulu to attract more advertisers?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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