It’s only a few days before SummerSlam, arguably entertainment brand WWE’s second most important annual event, being staged this year in Orlando, Florida with one huge change – this year, it will have no fans present as a result of the coronavirus pandemic.
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Questions for Classroom Discussion
- What is fan engagement?
- Why do you think fan engagement is an important sports and entertainment business concept?
- Based on information from this news story, how would you summarize WWE’s fan engagement strategy for this event?
- What is sponsorship?
- What is WWE doing to help its sponsors reach and engage with its fans for this event? Why is that important?