The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again.
Click here to read the story at qsrmagazine.com.
Discussion Questions:
- What is innovation in the fast-food industry?
- Taco Bell’s marketing prioritizes menu innovation and frequent product launches. Why has this strategy been so effective for them?
- Can you think of any examples of a recent or upcoming product launch from Taco Bell? How are they promoting the launch?
- What is a brand?
- How would you describe Taco Bell’s brand? What is their brand identity?
- Who do you think might represent Taco Bell’s target consumer?
- How does that identity speak to the brand’s target audience?
- What is a trademark?
- Why did Taco Bell decide to “free” the trademark for “Taco Tuesday”? What message do you think that sent to consumers and competitors?
- The brand also has a very loyal customer base. How do you think marketing has helped to build brand loyalty?
- How might its rewards program help to build loyalty?
- What is digital marketing?
- Why is digital marketing important to Taco Bell?
- The brand engages its customers frequently through digital channels. What is one example of how they might do this?
- Taco Bell’s success in driving digital sales and maintaining customer loyalty has contributed to its significant growth and profitability.