There is perhaps nothing more quintessentially American than the fish stick.
Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption?
Click here to read the story at the thehustle.co.
Discussion Questions:
- What is marketing?
- Why do companies market their products and services?
- According to this story, what helped to change America’s taste for seafood?
- What is positioning?
- How did Gorton’s position their product to boost demand for fish sticks?
