Let’s face it: Water is boring.
Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both.
Click here to read the story at cnbc.com.
Discussion Questions:
- What is entrepreneurship?
- How might Liquid Death represent an example of entrepreneurship?
- What kind of company is Liquid Death?
- Who might represent competition to Liquid Death?
- What is branding?
- How would you describe Liquid Death’s branding strategy?
- What is positioning?
- How do you think Liquid Death marketers are positioning the brand, based on what you learned in this news story?
- Why is positioning important in marketing?
- What is social media marketing?
- How has the company’s branding, positioning and social media marketing strategy paid off for Liquid Death?
- What does it mean for something to go viral in marketing?
- Do you think businesses and brands can control what content goes viral?
- Based on what you learned in this story, how has viral marketing impacted Liquid Death?
