How Bleacher Report is using sneaker and fashion content to bring new advertisers into the fold

Last week, Bleacher Report released the first episode of its latest series, “Sneak This,” a 15-minute, five-part sketch comedy show hinged on sneaker culture — not exactly the usual content for a sports media company. 

Click here to read the story at digiday.com.

Discussion Questions:

1. What is advertising?
2. What types of brands might be interested in advertising with Bleacher Report?
3. What are sales?
4. Why are advertising sales important to Bleacher Report?
5. How might this story provide an example of potential career opportunities in the sports industry?
6. According to this story, what is Bleacher Report featuring in terms of content to attract more advertisers?
7. What is “crossover appeal”?
8. How do you think sneaker culture provides “crossover appeal” for Bleacher Report and their advertising partners?
9. What else could B/R do to boost the popularity of its new programming? Be prepared to share your ideas in class.