Marketing Currents - Business and Marketing Current Events

Home Depot adds furniture, more home decor to its online inventory as shoppers redecorate amid COVID-19

Home Depot is known for selling power tools, hardware, plywood, appliances and everything plumbing, from the pipes to kitchen sinks.

But the world’s largest home improvement retailer has quietly and slowly expanded its online inventory to add more home decor, including furniture, towels and wine glasses, officials shared exclusively with USA TODAY.

Click here to read the story at usatoday.com.

Discussion Questions:

  1. What is consumer behavior?
  2. How has a shift in consumer behavior amid the pandemic influenced Home Depot’s business strategy?
  3. Why do you think Home Depot has decided to add more home decor items to their inventory?
  4. Why do you think they added these items online rather than in stores?
  5. What is differentiation?
  6. How might this strategy provide an opportunity for Home Depot to differentiate its brand from competitors?

Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.