Consumers have had a rough go of it in 2022, setting the stage for a dim outlook this holiday season. As the world contends with war, inflation and the enduring complexities of pandemic life, marketers this year have frequently turned the clocks back to transport people to better times.
Click here to read the story at marketingdive.com.
Discussion Questions:
- What is nostalgia marketing?
- What is an industry trend?
- Why are industry trends important in marketing?
- Based on what you learned in this news story, why is nostalgia marketing such a popular trend in marketing?
- What did McDonald’s do with Happy Meals in a nostalgia marketing campaign last year?
- What is a target market?
- Who do you think they might have been targeting with that campaign?
- What is a brand collaboration?
- What brand did Kraft Real Mayo collaborate with for a nostalgic campaign?
- Why do you think the two brands chose to partner for a marketing campaign?
